Where We Source

At Always Smile, we believe that a message of resilience deserves to be carried on gear that lasts. That’s why we’ve partnered with two of the most respected names in the industry to provide the canvas for our mission.

AS Colour Founded in 2005 in Auckland, New Zealand, AS Colour was built on a vision to raise the standard of apparel. We chose them because they share our dedication to quality and functionality. From their humble beginnings to their now global presence, AS Colour produces premium, ethical garments designed to stand the test of time—just like your journey.

’47 Brand With roots stretching back to a souvenir cart outside Fenway Park in 1947, ’47 Brand is defined by over 75 years of craftsmanship. Based in Boston, they create authentic, premium headwear that captures a timeless spirit. Every stitch reflects decades of dedication, ensuring that when you wear an Always Smile hat, you’re wearing a piece of history and quality that you can be proud of.